Primetime

Hayes' new Prime brakes, which we've been working on for months, are about to drop. I think the Experts look particularly badass. I wasn't crazy about the logo I came up with at first, but seeing it printed on the product is warming me to it. It fits well.

Disclaimer: these are samples, not production. The graphics will change a little bit as we find stuff that can be improved.







We also got a sneak-peek photo of the Prime Pro sample in, too. (It'll need some tweaking, but this is close to what's to come.)



Hearing from people in the office, it looks like you're either drawn to the sleek special ops quality of the Expert, or wild about the bling-bling flashiness of the Pro. I think I'm ok with that. I'd rather have people like one or the other than be indifferent about both of them.